Understanding Penetration Pricing: A Strategic Approach for Market Entry
What is Penetration Pricing? Penetration pricing is a market entry strategy employed by businesses to quickly attract customers and establish a foothold in competitive environments. This approach involves setting the prices of products or services significantly lower than those of competitors. The primary aim of penetration pricing is to capture market share rapidly and foster customer loyalty. By implementing this… Read More »Understanding Penetration Pricing: A Strategic Approach for Market Entry