mass marketing

Introduction to Undifferentiated Marketing Undifferentiated marketing, often referred to as mass marketing, is a strategy where a company targets the entire market with a single marketing message or offering. This approach seeks to appeal to the broadest possible audience, rather than focusing on specific segments of the market. Historically, the roots of undifferentiated marketing can be traced back to the… Read More »Understanding Undifferentiated Marketing: Definition, Benefits, and Challenges